Flip Skateboards
ActiveOverview
Flip Skateboards is an international skateboard company co-owned by Jeremy Fox and Ian Deacon that produces skateboard hard goods including decks, wheels, bearings, and complete setups, along with soft goods and accessories. The brand is recognized as one of the most influential skateboard companies, known for establishing standards through influential video productions and maintaining a focus on high-quality deck production that meets contemporary skater demands.
History
Flip Skateboards was founded in 1991 by Jeremy Fox, Ian Deacon, and Geoff Rowley in England. The company relocated to Huntington Beach, California in 1994 to connect with the skateboarding scene. Originally distributed globally by NHS Inc., the brand transitioned to European distribution through HLC starting in July 2017 and has since taken over global distribution independently.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Skateboard Decks | High-performance street and trick decks | $50 - $80 |
| Complete Skateboards | Ready-to-ride setups for various skill levels | $120 - $200 |
| Wheels and Bearings | Performance components for skateboard builds | $30 - $60 |
| Apparel and Accessories | Branded clothing and skateboard accessories | $15 - $100 |
Manufacturing
The search results do not provide specific information about manufacturing locations or whether production is in-house or outsourced.
Notable Products
- Sorry Video Series - Influential skateboard video that set standards for the genre and remains a reference point in skateboarding culture
- Really Sorry Video - Follow-up video continuing the brand's legacy of high-quality skateboard video production
- Full Shape Decks - Skateboard decks featuring a squarer nose and tail design compared to traditional popsicle shapes
Reputation
Flip Skateboards is regarded as one of the most influential skateboard brands in the industry, with a strong reputation for video production quality and deck innovation. The brand is respected among both professional and amateur skaters for maintaining focus on core skateboarding values and product quality. The company has established itself as a standard-setter in skateboard design and culture, though specific criticisms are not detailed in available sources.