Focus Boardshop
ActiveOverview
Focus Boardshop is a local retail shop in Madison, Wisconsin, specializing in skateboards, snowboards, longboards, and related gear. It carries products from brands such as Burton, Capita, ThirtyTwo, Welcome, Independent, Bones, and Landyachtz, and offers skate lessons to support the local riding community.256
History
Focus Boardshop is owned by John Dobbe, who has run the shop for 19 years as of the available information. Dobbe developed an interest in skateboarding and snowboarding during middle school. The store operates from a single location in Madison, Wisconsin, focusing on building a rider-driven community.5
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Snowboards | Core winter board selection | $400 - $800 |
| Skateboards | Complete setups and decks | $50 - $150 |
| Longboards | Cruiser and freeride options | $150 - $300 |
| Onewheels | Electric self-balancing boards | $1,000 - $2,200 |
Manufacturing
Focus Boardshop is a retailer and does not manufacture products. It sources skateboards, snowboards, longboards, and Onewheels from established brands like Burton and Landyachtz.6
Notable Products
- Burton Snowboards - Range of snowboards for various riding styles from the brand.
- Capita Snowboards - High-performance snowboards carried in the shop.
- Landyachtz Longboards - Longboards designed for cruising and freeride.
- Welcome Skateboards - Skateboard decks and completes from Welcome.
- Onewheel - Electric one-wheeled boards for off-road riding.
Reputation
Focus Boardshop is regarded as a rider-driven local shop that prioritizes community and quality gear selection. Owner John Dobbe's long-term involvement contributes to its welcoming atmosphere for snowboard, skateboard, and longboard enthusiasts. No specific criticisms are noted in available sources.56