Formovie
ActiveOverview
Formovie Tech produces laser projectors and smart displays, focusing on large-screen projection products using ALPD® laser display technology originally developed for cinema applications.123 It operates within the Mi ecosystem and targets home entertainment with integrated smart features.12 The company has expanded globally, launching over 50 products and earning CES Innovation Awards and Red Dot Design Awards.4
History
Formovie Tech was registered in March 2016 as a company jointly established by Appotronics Corporation and Xiaomi Technology.12 Its first product, the 150-inch Mijia Laser Projection TV, launched via crowdfunding on Xiaomi’s website in July 2017, raising over 20 million yuan in 24 hours.12 From 2018 to 2020, it ranked first in laser TV sales during China's online shopping festivals for three consecutive years.12 In January 2021, the Formovie Dice projector achieved record crowdfunding success in Taiwan, marking its global expansion.12 The company debuted at CES 2025, showcasing advanced projectors.4
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Laser TV Projectors | Home cinema replacement | $1,500 - $5,000 |
| Portable Smart Projectors | Compact Google TV streaming | $300 - $1,000 |
| Tri-color Laser Projectors | High-fidelity home projection | $2,000 - $4,000 |
| Xming Series LCD Projectors | Portable HDR entertainment | $400 - $800 |
Manufacturing
Products utilize ALPD® laser display technology developed by Appotronics, with manufacturing based in China.135 Specific details on in-house versus outsourced production are not specified in available sources.
Notable Products
- 150-inch Mijia Laser Projection TV - First product launched in 2017 via Xiaomi crowdfunding, raised over 20 million yuan in 24 hours.
- Formovie Dice - 2021 Taiwan-crowdfunded projector that set records and initiated global strategy.
- T1 Tri-color Laser TV - 2021 co-branded model with Dunhuang Museum featuring Bowers & Wilkins audio.
- Xming V1S Ultra - LCD projector with hardware-level HDR and backlight dynamic zones shown at CES 2025.
Reputation
Formovie is recognized among projector enthusiasts for strong sales performance in China and innovative ALPD® laser technology enabling high-brightness home displays.14 Professionals note its awards from CES and Red Dot, alongside global expansion efforts.4 Criticisms are not detailed in sources, though its close ties to Xiaomi may influence perceptions of ecosystem integration over standalone innovation.
Sources (6)
- https://www.formovie.com/pages/about-us
- https://eu.formovie.com/pages/about-us
- https://formovie.ca/about-us/
- https://www.businesswire.com/news/home/20250105822159/en/Formovie-Technology-Debuts-at-CES-2025-Shaping-the-Future-Vision-with-a-Global-Perspective
- https://www.zoominfo.com/c/formovie-chongqing-technology-co-ltd/1311080455
- https://www.formovie.com