Fortune Auto

Overview

Fortune Auto specializes in high-performance suspension systems, including coilover suspensions for street and track use, as well as offroad solutions.¹ The company targets automotive enthusiasts and professionals with customizable options and engages in motorsports sponsorships and dealer partnerships.¹ It operates as a small independent firm in the performance parts market with revenue under $5 million.¹²

History

Fortune Auto was founded in 2006 in Powhatan, Virginia, focusing on high-performance coilover suspensions.[user query]¹ One source lists a 2008 founding date for Fortune Auto North America, but the company's website confirms 2006.²⁶ The firm has grown to serve street, track, and offroad applications without recorded acquisitions or major pivots.¹

Product Lines

Manufacturing

Products are manufactured in the United States from the headquarters facility in Powhatan, Virginia.¹² The company emphasizes in-house design and assembly for bespoke coilover systems.¹⁶

Notable Products

• 500 Series Coilovers - Entry-level coilovers for street and light track use with adjustable damping.
• 510 Series Coilovers - High-performance coilovers with advanced damping for track applications.
• Pro 60 Series - Offroad coilovers designed for rugged terrain and lifted vehicles.
• Bespoke Coilovers - Custom-built suspensions tailored for specific race or performance needs.

Reputation

Fortune Auto is recognized among enthusiasts for race-proven coilover performance suitable for street and track.¹⁶ Professionals value the bespoke customization options and motorsports sponsorship involvement.¹ As a small company, it lacks widespread reviews, with limited employee or customer feedback available.⁵