Foundrae

Overview

Foundrae is a luxury jewelry brand specializing in symbolic fine jewelry and modern heirlooms designed to promote self-discovery and personal expression. The company creates pieces featuring mythological and classical symbols that serve as tools for storytelling and individuation, with collections including necklaces, medallions, bracelets, rings, and earrings primarily crafted in 18-karat gold. Foundrae positions itself in the luxury segment, selling through its flagship retail store, website, and wholesale partners, with a focus on meaningful, customizable pieces rather than mass-market jewelry.

History

Foundrae was founded in 2015 by Beth Bugdaycay, a jewelry designer, and her husband Murat Bugdaycay, with the name combining 'Found' and 'Rae,' the name of Bugdaycay's grandmother. The brand debuted with a trunk show at Barneys New York in September 2015 and launched officially at retail in spring 2016. In January 2018, Beth Bugdaycay received Town & Country's 'Breakthrough of the Year' award at the Annual Jewelry Awards, and three months later the company opened its flagship store in New York City.

Product Lines

Manufacturing

Foundrae designs and manufactures its jewelry in-house, with a focus on 18-karat gold craftsmanship. The company maintains ethical and fair working conditions throughout its supply chain and is committed to creating jewelry with purpose and care according to its supply chain disclosure standards.

Notable Products

• Gold Medallion Collection - Signature pieces featuring mythological and classical symbols designed as modern heirlooms and personal talismans.
• Customizable Clasp Necklaces - Foundational pieces that allow customers to mix and match symbols to tell their personal story.
• 18K Gold Chains - Versatile chains designed to layer and combine with medallions and pendants for personalized expression.
• Symbolic Ring Collection - Rings featuring the brand's lexicon of meaningful symbols for daily wear and personal significance.
• Engraved Pieces - Custom jewelry with personalized engravings for gifts and heirloom creation.

Reputation

Foundrae is recognized as an innovative luxury jewelry brand that successfully bridges fine craftsmanship with meaningful symbolism and personal storytelling. The brand has gained credibility through industry recognition, including Beth Bugdaycay's Town & Country award, and appeals to consumers seeking jewelry with deeper purpose beyond aesthetics. The company's focus on customization and symbolic language differentiates it in the luxury market, though its premium pricing and niche positioning limit its mainstream appeal. The brand maintains strong ethical standards in manufacturing and supply chain practices, contributing to its reputation among conscious luxury consumers.