Frameo
ActiveOverview
Frameo is a software platform that enables digital photo frame manufacturers to offer WiFi-connected photo sharing capabilities to consumers. The company licenses its software to over 150 brands worldwide, positioning itself as the market leader in WiFi photo frame software. Users can send photos and videos directly from their smartphones to Frameo-powered frames, creating a modern take on traditional digital picture frames with social sharing features.
History
Frameo was founded in 2015 in Aarhus, Denmark by Nikolaj Schmidt, Kasper Borup Jensen, and others with the mission to create an accessible photo-sharing platform for all ages and technical abilities. The company operates on a B2B licensing model, selling software to consumer electronics manufacturers rather than selling hardware directly. The company has achieved significant growth, earning two Børsen Gazelle prizes for its expansion rate and now serves over 1.5 million users across 30 markets with more than 5 million app downloads.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Frameo Software Platform | B2B software licensing for WiFi photo frames | Licensing model (varies by manufacturer) |
| Frameo Mobile App | iOS and Android application for photo sharing | Free to download |
Manufacturing
Frameo does not manufacture hardware. The company licenses its software to consumer electronics brands who produce Frameo-powered picture frames and distribute them through retail stores, online shops, and marketplaces like Amazon. Frameo handles software development and cloud hosting through authorized data processors.
Notable Products
- Frameo Software Platform - Core software solution that powers WiFi-connected digital photo frames from multiple manufacturers
- Frameo Mobile App (iOS) - Smartphone application allowing users to send photos and videos to Frameo frames
- Frameo Mobile App (Android) - Android version of the Frameo app for cross-platform photo sharing
Reputation
Frameo is recognized as the dominant software provider in the WiFi photo frame market, with strong adoption among manufacturers and consistent user growth. The platform is praised for its simplicity and accessibility across age groups and technical skill levels. The company has demonstrated solid business fundamentals through profitability and market expansion, though it remains a niche player in the broader smart display ecosystem.