Freemotion
ActiveOverview
Freemotion Fitness is a division of iFIT Health & Fitness that manufactures cardio and strength training equipment for commercial and home markets, including treadmills, ellipticals, bikes, and functional cable-based systems.123 It focuses on innovative designs such as the Incline Trainer and integrated TV consoles, targeting fitness facilities, hospitality, and group training environments.23 The brand operates as a commercial division with independent research, development, sales, and marketing.24
History
Freemotion Fitness was founded in 1999 to develop multi-dimensional functional training equipment.2 In December 2000, ICON Health & Fitness acquired the company and established it as its commercial division.24 Key milestones include introducing LiveAxis progressive resistance in 2013, GENESIS DS dual-station cables in 2013, and FitRig modular gym in 2017; it relocated to Logan, Utah headquarters in 2009.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Commercial Cardio (treadmills, bikes, ellipticals) | Innovative cardio for fitness facilities | $3,000 - $10,000 |
| FreeMotion Strength (cable-based functional trainers) | Multi-plane strength training | $2,500 - $8,000 |
| EPIC Strength | Ergonomic plate-loaded machines | $2,000 - $6,000 |
| GENESIS DS (dual-station cables) | Freeflow cable training for groups | $5,000 - $12,000 |
| FitRig | Modular HIIT training circuits | $4,000 - $15,000 |
| Incline Trainer | Adaptive incline cardio | $4,500 - $9,000 |
Manufacturing
Products are manufactured by parent company iFIT Health & Fitness, the world's largest fitness equipment producer, with headquarters and production facilities in Logan, Utah.23 Operations include in-house research and development as a wholly-owned subsidiary.24
Notable Products
- Incline Trainer - Adaptive treadmill with steep inclines for varied training.
- REFLEX Treadmill - High-performance treadmill for group and commercial use.
- CoachBike - Road-simulating indoor bike with interactive features.
- Dual Cable Cross - Cable-based functional trainer for multi-plane movements.
- FitRig - Modular system for functional and HIIT circuits.
- GENESIS DS - Dual-station freeflow cable equipment.
Reputation
Freemotion is recognized by fitness professionals for pioneering cable-based strength training and innovative cardio like the Incline Trainer.34 Strengths include durable commercial-grade equipment and group training solutions, with positive notes on customer service and financing.12 Some sources indicate a small team size, potentially limiting scale compared to larger competitors.1