Fuglen Coffee

Overview

Fuglen is a Norwegian chain of coffee and cocktail bars operating locations in Oslo, Tokyo, Fukuoka, Seoul, and Jakarta, with plans for further expansion. It began serving specialty coffee in Oslo in 1963 and established its own roastery in 2014 based on direct trade principles, with facilities in Oslo and Tokyo for global distribution.²³⁵⁶

History

Fuglen originated as a cafe in Oslo in 1963 and expanded internationally by opening its first coffee and cocktail bar in Tokyo in 2012. In 2014, it founded Fuglen Coffee Roasters Oslo AS, focusing on direct trade coffee roasting in Oslo and Tokyo.²³⁶⁷ The brand has grown to include locations in Fukuoka, Seoul (2024), and Jakarta (2024), with roasteries supporting worldwide distribution.²⁴

Product Lines

Manufacturing

Fuglen roasts coffee in-house at facilities in Oslo (St. Halvards Gate 33) and Tokyo (Shibuya and Kawasaki areas), emphasizing direct trade sourcing and transparent supply chains.¹²⁶⁸

Notable Products

• Seasonal Single Origin Coffees - Direct trade beans roasted in Oslo or Tokyo, available via online shops.
• House Blends - Signature blends for espresso and filter brewing, distributed globally.
• Tokyo Roastery Exclusives - Asia-focused coffees shipped from Kawasaki facility.
• Oslo Roastery Blends - European-style roasts from St. Halvards Gate for North America and Europe.

Reputation

Fuglen is recognized by coffee professionals for blending Norwegian specialty coffee traditions with Japanese influences and direct trade practices, contributing to its foundational role in Norway's scene.⁴⁶ Enthusiasts appreciate the dual cafe-bar concept and global expansion, though its rapid growth across Asia draws mixed views on consistency.²⁴