Full Focus Planner

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Overview

Full Focus is a performance coaching company that produces productivity planners and offers related resources including coaching, training, and books. It targets business owners, leaders, and high achievers with tools based on its Full Focus System for goal achievement and productivity. The company previously operated as Michael Hyatt & Company and gained recognition through Inc. lists for workplace culture and growth.

History

Founded in 2011 by Michael Hyatt as Michael Hyatt & Company in Franklin, Tennessee. Rebranded to Full Focus following the 2017 launch of the Full Focus Planner. Has coached over 970 business owners and sold over 1.1 million planners, appearing on Inc. 5000 and Best Workplaces lists from 2017-2021.

Product Lines

Product Line	Positioning	Price Range
Full Focus Planner	Productivity planner for goal setting	$30 - $50
Corporate Training	Leadership and productivity workshops	$1,000 - $10,000
Business Owner Coaching	Personalized performance coaching	$5,000 - $20,000
Self-Paced Courses	Online productivity training	$100 - $500
Leadership Books	Goal achievement guides	$15 - $30

Manufacturing

Planners are manufactured through outsourced printing partners, likely in the United States or Asia, as is standard for paper goods from U.S. brands. No in-house manufacturing facilities mentioned. Production scaled to sell over 1.1 million units.

Notable Products

Full Focus Planner - Daily/weekly planner with goal-setting framework, sold over 1.1 million copies.
Full Focus System - Proprietary methodology for productivity and goal achievement used in coaching.
Your Best Year Ever - Book by Michael Hyatt on annual planning and execution.
Lead to Win Podcast - Leadership podcast hosted by Michael Hyatt and Megan Hyatt Miller.

Reputation

Full Focus is regarded positively by productivity enthusiasts for its practical Full Focus Planner and system, which emphasize focused goal pursuit. Professionals appreciate the coaching and training for business results. Some note it as niche within the broader planner market, with strengths in integration with digital tools limited.

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