FunWhole

Renamed

Overview

FunWhole is a Chinese building brick brand specializing in light-integrated construction sets that combine traditional brick building with LED lighting effects. The brand is known for creating illuminated building sets across themed series including Cyberpunk Neoncity and Steampunk World, positioning itself in the premium building brick market segment that emphasizes both creative design and technological integration.

History

FunWhole was founded in China in 2018 as a building brick company focused on light-up construction sets. The brand developed a niche market position by combining storytelling, design, and LED technology in its building sets. In June 2025, FunWhole officially rebranded to LUMIBRICKS, marking a strategic transformation that emphasized the company's core focus on light-integrated building bricks while expanding its product offerings and community engagement initiatives.

Product Lines

Product LinePositioningPrice Range
Cyberpunk NeoncityNeon-themed dystopian building sets
Steampunk WorldVictorian industrial-themed illuminated sets

Notable Products

  • Light-up Building Brick Sets - Illuminated construction sets that blend creativity with LED lighting effects

Reputation

FunWhole has established itself as a notable player in the premium building brick market by differentiating through light-integrated technology. The brand appeals to builders seeking more advanced lighting effects and thematic storytelling compared to standard brick sets. The 2025 rebranding to LUMIBRICKS reflects the company's confidence in its core competency and commitment to expanding its product range and community focus.

Sources (3)
  1. https://higoods.com.au/blogs/news/%F0%9F%93%A3-brand-update-funwhole-is-now-lumibricks
  2. https://brick.news/articles/lumibricks-lights-up-the-scene-funwhole-rebrands-with-a-brighter-future
  3. https://thefunwhole.com