Gameness
ActiveOverview
Gameness produces Brazilian jiu-jitsu gis, belts, rash guards, fight shorts, and apparel for practitioners from beginners to professionals. It specializes in high-quality, custom gear and holds a position as one of the oldest and largest jiu-jitsu brands worldwide. The company is notable for pioneering low-volume, high-quality custom products and forming a joint venture with Century Martial Arts in 2018.12
History
Gameness was founded in 2004 in Nashville, TN, to address a lack of high-quality Brazilian jiu-jitsu gear. It later moved headquarters to Dallas, Texas, and now operates from Carrollton, TX. In July 2018, it entered a joint venture with Century Martial Arts, with the Gameness team and operations remaining intact.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| BJJ Gis | High-quality uniforms for training and competition | $100 - $200 |
| Rash Guards | Innovative compression apparel for no-gi grappling | $40 - $70 |
| Fight Shorts | Durable shorts for MMA and BJJ | $50 - $80 |
| BJJ Belts | Rank belts for jiu-jitsu practitioners | $20 - $50 |
| Custom Gear | Low-minimum custom gis and apparel for academies | $120 - $250 |
Manufacturing
Products are designed and tested by jiu-jitsu and MMA fighters. Specific manufacturing locations are not detailed in available sources, but the company emphasizes high-quality fabrics like comb weave and ripstop cotton-poly blends.26
Notable Products
- Gameness Air Gi - Lightweight comb weave gi (350 gr/m2) with ripstop pants for all-round performance.
- Custom Gis - Low-volume custom jiu-jitsu uniforms for academies and teams.
- Pearl Weave Gis - Standard high-quality BJJ gis used by professionals.
- Rash Guards - Innovative no-gi apparel tested by fighters.
- Fight Shorts - Gear for MMA and grappling with reinforced durability.
Reputation
Gameness is recognized by enthusiasts for its durable, high-quality gis suitable for beginners to world champions, with praise for lightweight options like the Air Gi providing good performance at affordable prices. Professionals value its longevity as one of the oldest BJJ brands and custom capabilities. Some note it as a reliable mid-tier option without standout innovations compared to newer competitors.16