Geeks in the Woods

Overview

Geeks in the Woods is a startup initiative founded by twin brothers Lucas and Lee Brown, consisting of a non-profit accelerator, a for-profit startup studio, and an investment vehicle focused on software-as-a-service startups in Alaska.¹ It targets 2-to-4 startups per cohort that are based in Alaska or plan to relocate there, aiming to foster entrepreneurship in a remote, underdog community.¹ The brand emerged from the founders' prior success with Seattle-based Tune and their annual 'Geeks in the Woods' retreats.¹³

History

Twin brothers Lucas and Lee Brown co-founded Seattle-based marketing company Tune a decade prior to 2019, growing it to over 300 employees.¹ In November 2019, they stepped down from Tune to launch Geeks in the Woods in Alaska as a startup factory.¹ They established a non-profit accelerator, for-profit startup studio, and investment vehicle, with the first accelerator cohort planned for summer 2019.¹ Prior projects include Aurora.cam for aurora detection and support for Legalverse, a legal software startup.¹

Notable Products

• Aurora.cam - Image recognition service detecting aurora visibility in real time.
• Legalverse - Software helping legal teams manage large document requests, partnered with an Alaska entrepreneur.

Reputation

Geeks in the Woods is perceived as a niche movement promoting tight-knit entrepreneurship in Alaska's wilderness, stemming from the Browns' Tune experience and retreats.¹³ It appeals to those seeking underdog mentalities and remote innovation but lacks widespread recognition outside startup circles.¹ No significant criticisms noted in available sources.