Gentemstick

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Overview

Gentemstick is a Japanese snowboard brand specializing in powder snowboards designed for a surf-inspired riding style known as snowsurfing. Founded in 1998, it focuses on unique board shapes with flexible fins and oversized fish tails to harmonize with natural terrain and snow conditions.1245

History

Gentemstick was founded in 1998 by Taro Tamai, a Japanese snowboarding pioneer based in Niseko.12 Tamai hand-shapes boards to counter the homogenization of snowboard designs as the sport became mainstream, emphasizing a snow-surfing philosophy.4 The brand debuted in the U.S. market several years ago and continues to produce custom boards, maintaining its role in snowsurf culture.47

Product Lines

Product LinePositioningPrice Range
Mantaray (powder swallowtail)deep powder surfing$800 - $1,200
Stingray (fish powder)versatile powder board$700 - $1,100
Chaser (directional powder)all-mountain powder$750 - $1,150
Fly Fisk (fish shape)playful surf style$700 - $1,000
Barracuda (touring)backcountry splitboard$900 - $1,300
Rocket Fish (custom fish)high-performance powder$850 - $1,200
Big Fish (oversized powder)extreme powder float$900 - $1,400

Manufacturing

Boards are hand-shaped in Niseko, Japan, by founder Taro Tamai and team, with custom production available to rider specifications until annual cut-offs.14

Notable Products

  • Mantaray - Bamboo-core swallowtail board renowned for powder performance and flexible fins.
  • Stingray - Fish-shaped powder board emphasizing surf-like riding in deep snow.
  • Rocket Fish - Custom fish tail design for high-speed powder surfing.
  • Big Fish - Oversized fish board for maximum float in extreme powder.
  • Chaser - Directional powder board suitable for all-mountain use.
  • Fly Fisk - Playful fish-shaped board blending surf and snowboard elements.

Reputation

Gentemstick is regarded by enthusiasts as the pioneer of snowsurf culture in Japan, praised for authentic heritage, refined shapes, and superior powder performance.237 Professionals highlight its unique designs that enable natural, terrain-blending rides beyond conventional snowboarding.45 Some note limited availability outside Japan and focus primarily on powder conditions as potential drawbacks.4

Sources (7)
  1. https://commontale.com/gentemstick-snowboards/
  2. https://www.boardsportsource.com/brand-profile-gentemstick-bringing-a-more-natural-surf-inspired-approach-back-to-snowboarding/
  3. https://www.youtube.com/watch?v=959QBmYeVzk
  4. https://coolhunting.com/design/gentemstick-boa/
  5. https://gentemstick.com/en
  6. https://gentemstick.com/en/collections/snowboards
  7. https://www.boardsportsource.com/gentemstick-snowboards-f-w-2026-27-preview/