Earthquake Outdoor Power Equipment

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Overview

Earthquake Outdoor Power Equipment is a designer and manufacturer of seasonal outdoor power equipment specializing in earth tilling and drilling products for residential, rural, and light commercial markets. The brand is positioned as a purpose-built, rugged alternative in the outdoor power equipment category, known for combining Midwestern manufacturing values with innovative engineering. Earthquake serves gardeners and landscapers seeking durable equipment at competitive price points.

History

Founded in 1960 as a small metal fabricating shop in Cumberland, Wisconsin, Earthquake introduced the 60G (Ardis Quick Digger) as its first product. The company developed several innovations including the Flex Coil shock absorbing system (1966), heavy-duty gear drive systems (1983), and electric-start models (2005). Earthquake is now part of the Ardisam family of outdoor products and has expanded its product line to include tillers, augers, chippers, shredders, and edgers, with recent expansion into battery-powered equipment.

Product Lines

Product Line	Positioning	Price Range
Earth Augers	Purpose-built drilling and post-hole digging	$300 - $1,200
Front Tine Tillers	Lightweight cultivation for small to medium gardens	$400 - $1,500
Rear Tine Tillers	Heavy-duty tilling for larger properties	$1,200 - $2,500
Cultivators	Compact soil preparation and maintenance	$250 - $800
Chipper Shredders	Yard waste processing and mulching	$600 - $1,800
60V Battery-Powered Equipment	Electric-powered alternatives to gas models	$400 - $1,100

Manufacturing

Earthquake products are designed and manufactured at its Wisconsin headquarters in Cumberland, featuring in-house fabrication, machining, and quality control. The company employs Wisconsin-based designers, engineers, fabricators, and machinists to maintain control over product development and manufacturing standards.

Notable Products

60G (Ardis Quick Digger) - The original 1960 earth auger that established the Earthquake brand and remains a foundational product
Flex Coil Shock Absorbing System - Transmission protection technology introduced in 1966 that extends auger life and improves handling comfort
Pioneer Dual Direction Rear Tine Tiller - 2020 model featuring bidirectional tilling capability designed and developed at Cumberland headquarters
60V Earth Auger with 8-Inch Bit - 2024 battery-powered auger combining gas-powered performance with electric convenience for professionals and DIY users
Versa Cultivator - Adaptable cultivator with removable Tufflex side shields designed to accommodate growing garden needs

Reputation

Earthquake is regarded as an authentic, purpose-built brand with strong heritage in outdoor power equipment manufacturing. The brand is respected for its Midwestern manufacturing values, rugged durability, and innovation in specialized categories like earth augers and tillers. Customers appreciate the balance of performance and value, though the brand has a narrower product focus compared to larger competitors. The company maintains solid reputation among rural, residential, and light commercial users seeking reliable, domestically-manufactured equipment.

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