Rockwell Razors

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Overview

Rockwell Razors is a Canadian company specializing in adjustable double-edge safety razors and related grooming products, positioned as an alternative to disposable cartridge razors and subscription shave services.123 It offers patented adjustable shave settings to customize blade exposure for different skin types and stubble lengths, emphasizing reusability and comfort.3

History

Rockwell Razors was founded in 2014 by Gareth Everard.4 The company launched via a successful Kickstarter campaign, exceeding its $12,000 goal within 24 hours and raising over $30,000 in 72 hours.1 It has since expanded its product line to include additional shaving and grooming items while maintaining focus on adjustable safety razors.3

Product Lines

Product LinePositioningPrice Range
Rockwell 6S Safety RazorAdjustable double-edge razor with six settings$130 USD
Double-Edge Safety RazorsReusable razors re-engineered for comfort$50 - $130 USD
Shaving and Grooming ProductsComplementary creams and accessories$10 - $50 USD

Manufacturing

Products are manufactured in Canada, with operations based in Toronto indicating involvement in retail and manufacturing activities.12 Specific details on in-house versus outsourced production are not specified in available sources.

Notable Products

  • Rockwell 6S Safety Razor - Adjustable razor with six settings for customized shave closeness and comfort, available in finishes like Jet Black PVD-coated.
  • Rockwell Razors (original model) - Patented adjustable double-edge safety razor designed to prevent cuts for beginners.
  • Shaving Creams and Soaps - Formulated grooming products to complement razor use.

Reputation

Rockwell Razors is recognized among shaving enthusiasts for its innovative adjustable safety razors that offer a comfortable, customizable wet shaving experience as an alternative to modern cartridges.3 It receives praise for successful crowdfunding and product quality, though limited scale suggests niche market presence.1 Criticisms are not prominently noted in sources.

Sources (6)
  1. https://www.zoominfo.com/c/rockwell-razors/363770573
  2. https://rocketreach.co/rockwell-razors-profile_b597d9ddf684d964
  3. https://getrockwell.com/pages/about-double-edge-safety-razors
  4. https://www.cbinsights.com/company/rockwell-razors-1/people
  5. https://www.therazorcompany.com/products/rockwell-razors-6s-safety-razor-jet-black-pvd-coated
  6. https://www.f6s.com/company/rockwellrazors