Rockwell Razors
ActiveOverview
Rockwell Razors is a Canadian company specializing in adjustable double-edge safety razors and related grooming products, positioned as an alternative to disposable cartridge razors and subscription shave services.123 It offers patented adjustable shave settings to customize blade exposure for different skin types and stubble lengths, emphasizing reusability and comfort.3
History
Rockwell Razors was founded in 2014 by Gareth Everard.4 The company launched via a successful Kickstarter campaign, exceeding its $12,000 goal within 24 hours and raising over $30,000 in 72 hours.1 It has since expanded its product line to include additional shaving and grooming items while maintaining focus on adjustable safety razors.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Rockwell 6S Safety Razor | Adjustable double-edge razor with six settings | $130 USD |
| Double-Edge Safety Razors | Reusable razors re-engineered for comfort | $50 - $130 USD |
| Shaving and Grooming Products | Complementary creams and accessories | $10 - $50 USD |
Manufacturing
Products are manufactured in Canada, with operations based in Toronto indicating involvement in retail and manufacturing activities.12 Specific details on in-house versus outsourced production are not specified in available sources.
Notable Products
- Rockwell 6S Safety Razor - Adjustable razor with six settings for customized shave closeness and comfort, available in finishes like Jet Black PVD-coated.
- Rockwell Razors (original model) - Patented adjustable double-edge safety razor designed to prevent cuts for beginners.
- Shaving Creams and Soaps - Formulated grooming products to complement razor use.
Reputation
Rockwell Razors is recognized among shaving enthusiasts for its innovative adjustable safety razors that offer a comfortable, customizable wet shaving experience as an alternative to modern cartridges.3 It receives praise for successful crowdfunding and product quality, though limited scale suggests niche market presence.1 Criticisms are not prominently noted in sources.
Sources (6)
- https://www.zoominfo.com/c/rockwell-razors/363770573
- https://rocketreach.co/rockwell-razors-profile_b597d9ddf684d964
- https://getrockwell.com/pages/about-double-edge-safety-razors
- https://www.cbinsights.com/company/rockwell-razors-1/people
- https://www.therazorcompany.com/products/rockwell-razors-6s-safety-razor-jet-black-pvd-coated
- https://www.f6s.com/company/rockwellrazors