G/Fore
ActiveOverview
G/FORE produces modern golf apparel, accessories, and footwear designed for both on-course and everyday use. The brand combines influences from art, architecture, and high fashion with golf traditions, emphasizing detail-oriented design and a youthful aesthetic.123
History
G/FORE was founded in 2011 in Los Angeles by individuals passionate about modern design and golf.123 It developed signature colored golf gloves through meticulous refinement of dyeing and stitching processes.4 The brand was later acquired by Richemont, integrating it into their portfolio of luxury maisons.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Golf Apparel | Modern performance wear | $100 - $400 |
| Golf Footwear | Stylish spiked and spikeless shoes | $150 - $250 |
| Golf Gloves | Colored cabretta leather gloves | $50 - $100 |
| Accessories | Headwear and bags for golf | $40 - $300 |
Manufacturing
Products are designed with exceptional attention to detail through collaborations with workshops and partners worldwide.1 Manufacturing is outsourced to specialized global facilities.14
Notable Products
- Colored Golf Gloves - Signature cabretta leather gloves in vibrant colors with refined dyeing and fingertip stitching.
- MG4 Golf Shoe - Spikeless shoe blending style and performance for golf and casual wear.
- Putter Covers - Custom headcovers with bold designs inspired by art and architecture.
- Performance Polo - Moisture-wicking shirts for golf with modern cuts.
Reputation
G/FORE is recognized by golf enthusiasts for disrupting traditional golf fashion with colorful, fashion-forward designs while respecting the sport's heritage.12 Professionals note its attention to detail in products like gloves, though some traditionalists criticize the whimsical style as less serious for competitive play.4