Glamnetic

Overview

Glamnetic is a beauty brand specializing in magnetic lash and eyeliner systems, along with press-on nails. Founded in 2019 by Ann McFerran, the company has grown rapidly to become the #1 prestige lash brand at Ulta Beauty, where it expanded to 1,000 stores nationwide in January 2021. The brand positions itself around ease of application and accessibility, targeting consumers who struggle with traditional false lashes and nail application.

History

Glamnetic was founded in 2019 by Forbes 30 Under 30 honoree and entrepreneur Ann McFerran without outside funding. The company achieved rapid growth in the beauty industry through its innovative magnetic lash and liner technology. In January 2021, Glamnetic expanded to 1,000 Ulta stores nationwide and became the #1 prestige lash brand in Ulta within its first week of launch. The brand subsequently expanded its product assortment to include press-on nails.

Product Lines

Manufacturing

Manufacturing details are not publicly disclosed in available sources. The company operates from its Los Angeles headquarters and distributes through direct-to-consumer channels and major retailers including Ulta Beauty.

Notable Products

• Magnetic Lash + Liner Duo - Flagship product combining magnetic lashes with proprietary magnetic eyeliner for simplified application
• Press-On Nails Collection - Long-lasting, durable press-on nails designed for various occasions and styles
• Magnetic Eyeliner - Standalone magnetic eyeliner formulated to work with the brand's lash system

Reputation

Glamnetic is recognized as an innovator in the magnetic lash category and has achieved strong market penetration through Ulta Beauty distribution. The brand appeals to consumers seeking easier alternatives to traditional false lashes and nail application. The company maintains active customer engagement through social media and multi-channel support. Limited independent reviews are available, though the brand's rapid growth and retail expansion suggest positive market reception.