1MORE

Overview

1MORE is a professional audio brand specializing in high-end headphones and earphones with studio-quality sound and premium build quality. The company positions itself as offering superior audio products at mid-range prices, targeting the gap between budget and luxury audio markets. 1MORE has established itself as a notable Chinese technology brand working to change perceptions about made-in-China product quality, competing globally against established brands like Beats Electronics.

History

1MORE was founded in 2013 by three former Foxconn executives with backing from Xiaomi and venture capital firms including GGV Capital and Singapore's GIC Private Ltd. The company began as an Original Design Manufacturer before transitioning to building its own brand of earphones. After selling over 10 million earphones in China by 2014, the company expanded internationally with branches in the US, UK, and China. The founders leveraged their manufacturing expertise from Foxconn to establish solid foundations for product quality and design.

Product Lines

Manufacturing

1MORE manufactures products with a focus on durability and quality control, with production capabilities that allow earphones to withstand washing machine cycles. The company leverages manufacturing expertise inherited from its founders' Foxconn background. Products are designed in-house with collaboration from Grammy Award-winning sound engineers.

Notable Products

• Quad Driver In-Ear Headphones - World's first THX certified headphones with rigorous testing to meet highest audio standards
• QuietMax Active Noise Cancellation Headphones - Hybrid ANC technology with dual driver sound system
• 1MORE Earphones (General Line) - Tuned by 4-time Grammy Award-winning sound engineer for immersive audio

Reputation

1MORE is recognized for delivering professional-grade audio quality at accessible price points, positioning itself as the value alternative to premium brands. The brand has earned credibility through THX certification and Grammy-engineer tuning, appealing to audio enthusiasts seeking quality without luxury pricing. The company is noted for challenging perceptions of Chinese electronics manufacturing through rigorous quality standards. Some market perception remains that 1MORE competes primarily on value rather than innovation or brand prestige compared to established Western audio brands.