Goat Story
ActiveOverview
Goat Story is a Slovenian company founded in 2014, specializing in innovative coffee gear and specialty coffee roasting. It produces tools like mugs, grinders, and multifunctional brewers, alongside roasting single-origin coffees, with operations based in Ljubljana.1245
History
Goat Story was founded in 2014 by Anže Miklavec, inspired by the Ethiopian myth of goats discovering coffee, launching with the GOAT Mug—a goat horn-shaped travel mug that succeeded on Kickstarter and won a Red Dot Design Award.146 The company expanded with products like the multifunctional GINA coffee tool and the ARCO grinder.14 It later added an in-house roastery around 2019, roasting specialty single-origin coffees.24
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| GOAT Mug (goat horn-shaped travel mug) | Unconventional portable coffee mug | $30 - $50 |
| GINA (multifunctional coffee brewer) | Versatile coffee preparation tool | $100 - $150 |
| ARCO (universal grinder) | Electric and manual coffee grinder | $150 - $250 |
| Omni Thermos (insulated thermos) | Coffee thermos 1000 ml | $30 - $40 |
| Specialty Coffee (roasted single-origins) | Freshly roasted exotic coffees | $15 - $25 per bag |
Manufacturing
Products are developed by a team of engineers in Ljubljana, Slovenia, with an in-house roastery for specialty coffees; manufacturing details for gear indicate design focus but location unspecified.1234
Notable Products
- GOAT Mug - Travel mug shaped like a goat's horn, launched via Kickstarter and Red Dot Award winner.
- GINA - Multifunctional coffee preparation tool awarded Red Dot.
- ARCO Grinder - Universal grinder supporting electric and manual operation.
- Omni Thermos - 1000 ml insulated thermos for coffee.
Reputation
Goat Story is recognized by coffee enthusiasts for innovative, design-focused gear like the GOAT Mug and GINA, praised for creativity and awards.146 Professionals note its evolution into roasting, offering quality single-origins.25 Some view early products as novelty-driven, though functionality has broadened appeal.1