Golf Pride

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Overview

Golf Pride manufactures golf grips and is recognized as the leading brand in golf grip technology. Headquartered in Pinehurst, NC, it operates as a division of Eaton Corporation with a focus on research, development, and innovation in grip performance. The company maintains facilities including a Global Innovation Center with retail and R&D spaces.¹²⁵⁸

History

Golf Pride was founded in 1949 as a manufacturer of golf grips. It has grown to become the number one grip brand in golf. The company established its Global Innovation Center headquarters in Pinehurst, NC, integrating office, retail, and R&D functions.¹²⁵⁷

Product Lines

Product Line	Positioning	Price Range
Tour Velvet Grips	standard rubber grips for all skill levels	$6 - $12
MCC Grips (Multi-Compound)	hybrid rubber and cord for enhanced control	$8 - $14
CP2 Grips	soft cushioned grips for comfort	$7 - $13
Z-Grip Grips	low-tack textured grips for all-weather use	$6 - $11
Pro Only Grips	premium grips for professional performance	$10 - $15

Manufacturing

Golf Pride products are developed at its Global Innovation Center in Pinehurst, NC. Manufacturing locations include facilities in Asia, such as Eaton Phoenixtec MMPL Co., Ltd. in Tainan City, Taiwan, and other sites in the UK and Japan.³

Notable Products

Tour Velvet - Classic rubber grip used widely on the PGA Tour for consistent feel.
MCC Plus4 - Multi-compound grip with added ridges for improved hand positioning.
CP2 Pro - Cushioned grip reducing hand fatigue during extended play.
Z-Grip - Align technology grip offering low torque and feedback.
McClutch - Corded grip variant for maximum traction in wet conditions.

Reputation

Golf Pride grips are standard equipment among professional golfers due to their reliability and performance consistency. Enthusiasts value the variety of materials and technologies addressing different playing conditions. Some users note higher wear on softer models compared to competitors.¹

Sources (9)