Grokker
ActiveOverview
Grokker operates a corporate wellbeing platform providing on-demand video content for fitness, yoga, mindfulness, meditation, and healthy cooking, targeted at employee wellness programs. It integrates physical, emotional, and financial health resources accessible via mobile apps, desktops, and smart TVs, with recent AI enhancements for unifying HR data and automating employee health navigation. The platform serves global workforces of companies including Pinterest, Delta Air Lines, and Pfizer.
History
Grokker was founded in 2012 by Lorna Borenstein, a former executive at eBay, HP, Yahoo!, and Move, Inc., inspired by her frustration finding quality yoga and fitness videos while traveling. Borenstein launched the on-demand wellbeing video service to offer expert-led content accessible anywhere on any device. The company has evolved into an AI-powered employee health operating system focused on corporate wellness engagement.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Fitness Video Programs | On-demand expert-led workouts | Corporate subscription |
| Yoga and Meditation Videos | Mindfulness and flexibility sessions | Corporate subscription |
| Healthy Cooking Content | Nutrition-focused recipe videos | Corporate subscription |
| AI Health Operating System | HR data unification tool | Corporate subscription |
| Wellbeing Challenges | Community engagement activities | Corporate subscription |
Manufacturing
Grokker produces digital video content featuring hand-selected experts, filmed up-close for personalized coaching feel. No physical manufacturing; content is developed in-house and distributed online.
Notable Products
- Yoga Video Library - Thousands of expert-led yoga sessions for all levels accessible anytime.
- Fitness Workouts - Short and extended video programs for physical fitness.
- Mindfulness and Meditation - Guided sessions addressing emotional health.
- Knowledge Orchestrator - AI tool unifying HR benefits data for real-time employee queries.
- Healthy Cooking Videos - Instructional content for better eating habits.
Reputation
Grokker is recognized for high-quality, expert-led video content and employee engagement in corporate wellness, trusted by major firms like Pinterest and Pfizer. It holds Great Place to Work certification with 100% employee approval versus typical U.S. companies. Some sources note its evolution from consumer videos to B2B AI platform.