Guebly

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Overview

Guebly is a Swiss independent watchmaking brand founded by collector Adnane Kerd, specializing in limited-edition luxury sports watches with retrograde complications and high-end finishing. It positions itself in the haute horlogerie segment, emphasizing craftsmanship through collaborations with artisans like Kari Voutilainen & Catin workshop, Nathalie Jean-Louis, and Thomas Aubert. Notable for its rapid evolution, with debut models like Prologue (Chapter 1) released in 2024 showing refined design and COSC-certified movements in grade 5 titanium cases.¹²³⁴⁵

History

Guebly was founded in 2019 by Adnane Kerd, a watch collector with an international background who began sketching his ideal watch that year after years of collecting. The brand launched its first model, Prologue or Chapter 1, in April 2024 in Geneva, produced in a limited run of 20 pieces at CHF 32,800, which sold out quickly. In 2025, it released the updated CH1 Rétrograde, addressing initial design feedback with improvements in case architecture, ergonomics, and enamel details, limited to 80 pieces at CHF 38,900. Guebly partnered with retailers like The Limited Edition in London and Perpétuel in Dubai to distribute its timepieces.¹³⁴⁵

Product Lines

Product Line	Positioning	Price Range
Prologue (Chapter 1)	Debut luxury sports watch with retrograde display	$32,800 - $38,000
CH1 Rétrograde	Updated retrograde sports watch with enamel plaque	$38,900 - $42,500

Manufacturing

Cases are crafted from grade 5 titanium by Voutilanen and Cattin SA. Movements are COSC-certified with 70-hour power reserve at 28,800 vph. Finishing involves hand-beveling by Nathalie Jean-Louis and prototyping by Thomas Aubert, with champlevé Grand Feu enamel by Maëlle Constant.¹³⁴

Notable Products

Prologue / Chapter 1 - 42mm grade 5 titanium case, 10.56mm thick, COSC-certified calibre, limited to 20 pieces, grained leather strap.
CH1 Rétrograde - Updated 42mm titanium case with white gold enamel retrograde plaque, grade 5 titanium hands, luminous markers, limited to 80 pieces, blue calfskin strap.

Reputation

Guebly is perceived by enthusiasts as a mature debut for a young independent brand, praised for attention to detail, craftsmanship, and quick iterations based on feedback. Professionals note its high-end collaborations and sold-out limited releases as signs of rapid recognition in haute horlogerie. Some early critiques highlighted minor weaknesses in the initial Prologue, which were addressed in the CH1 Rétrograde.¹³⁴⁵

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