GURU Conference

Overview

GURU Events organizes virtual conferences focused on email marketing and direct mail, including the annual GURU Conference and Delivered Conference. The GURU Conference, launched in 2022, covers digital trends, email best practices, and tools, attracting thousands of participants. The company uses platforms like Knak for email production and has been integrated into Constant Contact's ecosystem following an acquisition of its key assets.

History

GURU Events was founded by Jay Schwedelson, known as the host of the 'Do This, Not That!: For Marketers' podcast and founder of Guru Media Hub. The inaugural GURU Conference launched in 2022 as the largest virtual email marketing event, drawing 13,000 attendees. In an undisclosed acquisition, Constant Contact purchased GURU Conference, SubjectLine.com, and Certified GURU from Guru Media Hub, with Schwedelson joining as a brand ambassador. The company also manages the Delivered Conference, the largest virtual direct mail event.

Product Lines

Manufacturing

As an events and digital education company, GURU Events does not manufacture physical products; content and platforms are produced in-house in Florida, USA, with tools like Knak for email production and virtual event hosting.

Notable Products

• GURU Conference - World's largest virtual conference on email marketing trends and tools, held annually since 2022.
• Delivered Conference - Largest virtual event dedicated to direct mail marketing strategies.
• SubjectLine.com - Platform for testing and rating email subject lines.
• Certified GURU - Certification program providing practical marketing education.

Reputation

GURU Conference is regarded by marketers as a key source for actionable email deliverability and engagement insights, with strong attendance at events. Professionals value Jay Schwedelson's expertise and the free access model. Some note the shift to Constant Contact ownership as enhancing resources but potentially altering independent focus.