Habit Cosmetics
ActiveOverview
Habit Cosmetics produces clean beauty products, including non-toxic vegan nail polish and organic, cruelty-free makeup for all skin tones. Products use sustainably packaged recycled materials, certified by Leaping Bunny and PETA, targeting ethical beauty consumers. The brand supports ocean cleanup and community donations.1
History
Habit Cosmetics was founded in 2013 by Aja Frierson, who aimed to build an inclusive clean beauty brand with multi-tasking, non-toxic, vegan, and cruelty-free products.4 It originated in the United States and focuses on nail art and makeup.[known] No major acquisitions or pivots noted in available data.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Vegan Nail Polish (breathable bio-based) | Non-toxic nail color for daily wear | $18 - $22 |
| Organic Makeup (multi-use formulas) | Cruelty-free for all skin tones | $25 - $45 |
| Nail Treatments (fruit-derived actives) | Nail repair and strengthening | $20 - $30 |
Manufacturing
Manufacturing location not specified in sources. Products formulated with non-toxic, vegan ingredients, suggesting outsourced production typical for small clean beauty brands.14
Notable Products
- Breathable Bio-Based Nail Polish - Vegan, non-toxic polish with sustainable packaging.
- Multi-Tasking Makeup - Organic, cruelty-free products for all skin tones.
- Nail Reset Treatment - Fruit-derived formula to smooth and strengthen nails.
- Vegan Lip + Cheek - Multi-use color in clean, ethical formula.
Reputation
Perceived positively by ethical beauty consumers for clean, vegan, cruelty-free formulations and certifications like Leaping Bunny and PETA.1 Enthusiasts value sustainable packaging and ocean cleanup support. No specific professional criticisms or broader industry reviews noted in sources.