Halo Collar
ActiveOverview
Halo Collar develops GPS-based smart collars for dogs, combining wireless fencing, GPS tracking, activity monitoring, and training features via an app. The company positions itself in the pet technology market with products that enable virtual boundaries without physical fences, serving pet owners seeking containment and training solutions. Notable for its collaboration with dog behaviorist Cesar Millan and recognition including Fast Company's Most Innovative Companies of 2024 and Inc. 5000 listings.1345
History
Halo Collar was co-founded in 2017 by Ken Ehrman and Michael Ehrman, inspired by a family dog's escape from a wired fence, with Cesar Millan joining as a co-founder for dog psychology expertise.34 The product launched direct-to-consumer in 2020, benefiting from increased pet adoptions during the pandemic.3 Key milestones include a 2023 funding package from Decathlon Capital Partners, expansion to retailers like Walmart and Chewy, and 2024 awards from Fast Company and Inc. Magazine, with over 200,000 dogs protected.135
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Halo Collar 4 (GPS Smart Fence) | Wireless GPS dog containment and tracking | $599 - $699 |
| Halo Training Program | App-based behavior training with Cesar Millan | Included with collar |
| Smart Fences (Virtual Boundaries) | Customizable GPS fences for any location | Included with collar |
| Activity and Health Tracking | Monitoring dog fitness and location | Included with collar |
Manufacturing
Products are developed by a team partnering with global leaders in app and hardware development, with expertise from founders' IoT background.4 Specific manufacturing locations are not disclosed in available sources; production is likely outsourced given the hardware focus.
Notable Products
- Halo Collar 4 - AI-driven GPS collar for wireless fencing, tracking, training, and activity monitoring.
- Halo Smart Fence - App-created virtual boundaries using GPS+GNSS, supporting up to 20 fences.
- Halo Training - Custom feedback system designed with Cesar Millan for dog behavior.
- Halo GPS Tracker - Real-time location without WiFi or cellular for fences.
Reputation
Halo Collar receives industry recognition for innovation in GPS pet containment, praised for accuracy and Cesar Millan's involvement among pet tech enthusiasts.5 Professionals note its versatility across terrains and breeds, protecting over 200,000 dogs.34 Some customer service aspects are managed directly, with BBB accreditation since 2023, though specific review details vary.6
Sources (6)
- https://www.zoominfo.com/c/halo-collar/481795441
- https://app.dealroom.co/companies/halo_collar
- https://www.uschamber.com/co/good-company/the-leap/halo-collar-pet-safety-technology
- https://www.halocollar.com/about/
- https://www.prnewswire.com/news-releases/halo-collar-named-to-fast-companys-annual-list-of-the-worlds-most-innovative-companies-of-2024-and-inc-magazines-list-of-the-northeast-regions-fastest-growing-private-companies-302110980.html
- https://www.bbb.org/us/tx/plano/profile/dog-training/halo-collar-0875-91126956