HARO

Overview

Haro Bikes is a bicycle manufacturer specializing in BMX, mountain, road, gravel, and electric bikes, originating from freestyle BMX in the late 1970s. It maintains a presence across cycling categories while rooted in BMX innovation.¹²³

History

Founded in 1978 by Bob Haro with 'Haro's Factory Plates' advertised in BMX Action Magazine, marking the start of freestyle BMX components.¹⁴ The company expanded to complete BMX bike production in 1984 and introduced its first mountain bike range in 1986.² It grew from BMX roots into mountain bikes, dirt jumpers, road, gravel, e-bikes, and kids bikes.²³

Product Lines

Manufacturing

Products are manufactured by Haro Bicycle Corporation in the United States, with headquarters and operations in Vista, California.¹⁶ Specific details on in-house versus outsourced production are not specified in available sources.

Notable Products

• Haro Freestyler Frame - Iconic early frame that defined freestyle BMX innovation in the 1980s.
• Rivette Road Bike - High-stiffness carbon fiber road bike with aero tube shapes for racing.
• E-MTB Line - Electric mountain bikes offered in the current collections.
• First MTB Range - Introduced in 1986, expanding from BMX to mountain biking.

Reputation

Haro is recognized by enthusiasts for its pioneering role in freestyle BMX and innovation from the 1980s, with a strong heritage in action sports culture.³⁴ Professionals note its expansion into diverse categories like MTB and e-bikes while maintaining BMX presence, though it operates as a smaller brand with around 60 employees.² Criticisms are not prominently documented in sources.