Hatch
ActiveOverview
Hatch develops app-controlled sleep devices including sound machines, night lights, and sleep trainers for babies, kids, and adults. The company focuses on smart sleep products to support healthy sleep habits across age groups, with offerings like the Rest series for children and Restore for adults. It has served over 5 million users and featured on Shark Tank in 2016.235
History
Hatch was founded in 2014 by Ann Crady Weiss and Dave Weiss, motivated by parenting challenges and insomnia. Initially launched as Hatch Baby, it introduced the Rest product and appeared on Shark Tank in 2016. The company expanded its lineup to include adult-focused products like Restore and rebranded to Hatch.235
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Rest Family (baby/kid sleep devices) | All-in-one sound machines and night lights | $70 - $100 |
| Restore (adult sleep device) | Customizable sunrise alarm and sound machine | $150 - $200 |
Manufacturing
Manufacturing details are not specified in available sources; products are designed in the US with app integration suggesting outsourced production typical for consumer electronics.
Notable Products
- Hatch Rest - First all-in-one sleep product for babies and kids with remote control, sound, and light features.
- Hatch Rest+ - Upgraded version of Rest with additional sleep training and time-to-rise functions.
- Hatch Restore - Adult sleep device offering customizable sounds, light, and sunrise simulation.
Reputation
Hatch is viewed positively by parents and wellness users for simplifying sleep routines, with products praised for ease of use and expert design. It holds a 94% great place to work rating from employees. Some sources note rapid growth but no prominent criticisms identified.35