Hatch Crafted
ActiveOverview
Hatch Crafted is a specialty coffee roaster and cold brew producer based in Markham, Ontario. The company focuses on small-batch roasting of seasonal coffees, cold brew concentrates, and operates a roastery, coffee bar, and brewery. It sources exceptional beans and emphasizes quality, innovation, and experimentation, starting with cold brew before expanding into roasting.
History
Founded by Alfonso Tupaz, who began hand-roasting coffee in West Africa around 2013 using a makeshift roaster in a factory machine shop. In 2015, the company established its roastery and brewery in Markham, Ontario, initially focusing on cold brew production. It navigated early challenges and pivots, growing through the pandemic while maintaining a startup mindset, with recent investments in equipment like a Loring 70kg roaster (2022), Sovda Mini (2023), and automated bagging.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Seasonal Specialty Coffees | Rare small-batch roasted beans | $20 - $40 |
| Cold Brew Concentrate | Ready-to-use brewing concentrate | $15 - $30 |
| Coffee Subscriptions | Monthly delivery of fresh roasts | $20 - $50 |
| Whole Bean Coffees | Daily driver blends and singles | $18 - $35 |
Manufacturing
Manufacturing occurs in-house at their roastery and brewery facility in Markham, Ontario. They use specialized equipment including Loring and Sovda roasters, and a fully automated bagging line installed in 2023. Roasting began with small hand-crank methods and has scaled to 70kg capacity.
Notable Products
- Cold Brew Concentrate - Flagship product developed as the initial market focus, still a core offering.
- Lumina Profile Coffee - Custom roast profile created in collaboration with Apax lab for precision brewing.
- Seasonal Rare Coffees - Limited-edition small-batch roasts sourced for exceptional quality.
- Th3rd Wave Award-Winning Roasts - Coffees recognized in industry awards for roasting excellence.
Reputation
Hatch Crafted is regarded by coffee professionals for its thoughtful roasting approach and commitment to quality, evidenced by awards like Th3rd Wave Coffee Roaster of the Year 2022 and 7 active Q-Graders. Enthusiasts appreciate their focus on innovation and small-batch specialty coffees. It maintains a positive niche reputation in Canada's specialty scene, though limited scale keeps it under the radar compared to larger roasters.
Sources (7)
- https://hatchcrafted.com/about
- https://rocketreach.co/hatchco-profile_b44ca42bfd74b655
- https://theroasterspack.com/blogs/news/q-a-with-alfonso-tupaz-founder-of-hatch-crafted
- https://www.ikawacoffee.com/blog/2016722hatch-crafted-cold-brew-sample-roasting/
- https://apaxlab.com/blogs/apax-in-action/apax-in-action-spotlight-on-hatch-crafted-on-creating-an-exclusive-apax-profile-lumina
- https://hatchcrafted.com
- https://www.hatch.com/en/About-Us/About-the-Company