Hawkers
ActiveOverview
Hawkers is a Spanish sunglasses brand founded in 2013 that positions itself as an affordable eyewear retailer offering polarized and mirrored sunglasses for men and women. The brand operates primarily through direct-to-consumer channels via its official website and emphasizes value pricing combined with contemporary design. Hawkers competes in the mass-market sunglasses segment, targeting budget-conscious consumers seeking trendy styles without premium price points.
History
Hawkers was founded in 2013 in Spain as a direct-to-consumer sunglasses brand. The company has built its business model around online sales and promotional pricing strategies, offering discounts such as 40-60% off on bulk purchases. The brand has expanded internationally with localized storefronts for different regions including the US and EU markets. Hawkers positions itself around Spanish manufacturing heritage with a 'Made in Spain' collection as part of its product offering.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Polarized Sunglasses | UV protection with glare reduction | $50 - $150 |
| Mirror Sunglasses | Reflective lens styles for fashion appeal | $50 - $150 |
| Made in Spain Collection | Premium domestic manufacturing | $80 - $180 |
| Classic Collection | Everyday affordable eyewear | $40 - $120 |
Manufacturing
Hawkers emphasizes Spanish manufacturing through its 'Made in Spain' collection, though the extent of in-house production versus outsourced manufacturing is not clearly detailed in available sources. The brand operates a direct-to-consumer model that allows for competitive pricing on manufactured products.
Notable Products
- Frozen Grey - Clear Blue One - Classic polarized sunglasses model in grey with blue lens tint
- Black Dark One - Premium dark-tinted sunglasses in black frame
- Polarized Collection - Range of UV-protective sunglasses with polarization technology
- Mirror Lens Sunglasses - Fashion-forward sunglasses with reflective mirrored lenses
Reputation
Hawkers receives mixed to negative customer feedback, with significant complaints regarding customer service responsiveness, order fulfillment issues, and refund processing delays. The brand maintains a low rating on consumer review platforms, with critics citing lack of transparency and unresponsive support as primary concerns. However, the brand continues to operate with active promotional campaigns and maintains an international online presence, suggesting ongoing market viability despite reputation challenges. Product quality reviews are limited, though some consumers engage with the brand's offerings despite service-related frustrations.