Heart Coffee Roasters
ActiveOverview
Heart Coffee Roasters is a small specialty coffee roasting company operating cafes and a roastery in Portland, Oregon. It specializes in light, Scandinavian-style roasts and serves as a destination for coffee enthusiasts.123
History
Heart Coffee Roasters was founded in 2009 by Wille and Rebekah Yli-Luoma, Finnish natives, in Portland, Oregon. The original Eastside Cafe opened at 2211 East Burnside Street in the Kerns neighborhood. A second Westside Cafe location opened in 2013 at 537 Southwest 12th Avenue in downtown Portland's West End, followed by another in the Woodstock neighborhood.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Single Origin Coffees | light Scandinavian-style roasts | $15 - $25 |
| Coffee Subscriptions | recurring single origin deliveries | $15 - $25 |
| Wholebean Coffee | freshly roasted for home and office | $15 - $25 |
Manufacturing
Products are roasted in-house at their Portland, Oregon facility. The company operates as a roastery alongside its cafes.13
Notable Products
- Eastside Cafe Blend - Coffee from the original Kerns neighborhood location.
- Scandinavian-Style Single Origins - Light roasts characteristic of the roaster's style.
- Westside Cafe Offerings - Selections from the downtown Portland cafe opened in 2013.
Reputation
Heart Coffee Roasters is recognized among coffee enthusiasts for its light, Scandinavian-inspired roasts and consistent quality in Portland's specialty scene. Professionals note its role as a local destination roastery with multiple cafe locations. No major criticisms appear in available sources.12