Hearts On Fire
ActiveOverview
Hearts On Fire is a diamond jewelry brand specializing in rings, necklaces, earrings, and bracelets featuring its proprietary cut diamonds known for brilliance. Founded in 1996 and acquired by Chow Tai Fook Jewellery Group in 2014, it operates boutiques, an online store, and partnerships with retailers in over 30 countries.123
History
Hearts On Fire was founded in 1996 by Glenn and Susan Rothman in Boston, Massachusetts. Key milestones include launching its first diamond jewelry collection in 1999, obtaining a design patent for the 'Dream' cut in 2002, partnering with Victoria's Secret for a $6.5 million diamond bra in 2006, and being acquired by Chow Tai Fook Jewellery Group for $150 million in 2014. Recent leadership changes include appointments of Rita Maltez as Global President in 2021 and Rebecca Foerster as President, North America in 2022.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Engagement Rings (signature diamond cuts) | Bridal diamond jewelry | $2,000 - $50,000 |
| Fashion Necklaces | Everyday fine diamond pendants | $500 - $10,000 |
| Earrings (stud and drop) | Versatile diamond earrings | $800 - $15,000 |
| Bracelets | Stackable diamond bracelets | $1,000 - $20,000 |
| Dream Collection (69-facet cut) | Patented modified square diamonds | $3,000 - $30,000 |
Manufacturing
Hearts On Fire is a diamond jewelry design and manufacturing company based in Boston, producing fine diamonds and jewelry for wholesale and retail.14 Specific manufacturing locations beyond the US headquarters are not detailed in available sources.
Notable Products
- Hearts On Fire Signature Diamond - Proprietary cut diamond emphasizing maximum sparkle and brilliance.
- Dream Cut Diamond - 69-facet modified square cut with US design patent from 2002.
- Victoria's Secret Fantasy Bra Diamond - Part of $6.5 million bra using Hearts On Fire diamonds in 2006 collaboration.
- Emmy Awards Diamond Chandelier - Installation with over 3,300 diamonds totaling more than 1,000 carats in 2008.
Reputation
Hearts On Fire is recognized among professionals for its high standards in diamond cutting and sparkle, particularly its signature and patented cuts.123 Enthusiasts note its presence in luxury collaborations like Victoria's Secret, though some view it as a commercial brand under Chow Tai Fook rather than an independent artisan label.3 Employee and revenue scale suggests solid operations, with mixed employee count reports from 100 to 195 across sources.124