Higround

Overview

Higround is a gaming peripherals brand specializing in mechanical keyboards, mice, and accessories with unique designs inspired by gaming, fashion, and technology cultures. It targets gaming enthusiasts through themed collections and collaborations with franchises like Apex Legends and Naruto. Acquired by 100 Thieves in 2021, it operates as a premium hardware brand focused on aesthetics and performance.

History

Higround was founded in 2020 in Los Angeles by Rustin Sotoodeh and Kha Lu, driven by dissatisfaction with standard gaming keyboards. The company launched with graphic keyboards and expanded into lifestyle peripherals via themed capsules and collaborations. On October 13, 2021, it was acquired by esports organization 100 Thieves to support brand growth.

Product Lines

Manufacturing

Products are designed in Los Angeles with a focus on superior sound, feel, and craftsmanship. Manufacturing is outsourced, likely to specialized facilities in Asia common for gaming peripherals, though specific locations are not disclosed.

Notable Products

• Apex Legends Collection Keyboards - Collaborative keyboards featuring Apex Legends themes with custom artwork and mechanical switches.
• Naruto Collaboration Peripherals - Themed mice and accessories drawing from Naruto franchise designs.
• Base Mechanical Keyboards - Core lineup of graphic keyboards emphasizing sound, feel, and unique aesthetics.
• OP1 Mouse - Wireless gaming mouse with high-performance sensor and customizable design.

Reputation

Higround is regarded by gaming enthusiasts for its stylish, high-quality peripherals that blend fashion and function, particularly praised for unique collaborations and setup personalization. Professionals note strong build quality and typing experience in keyboards. Some criticize higher pricing relative to mainstream competitors and occasional stock shortages due to limited-drop model.