Hireko Golf

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Overview

Hireko Golf is a supplier of golf club components, tools, and custom clubmaking supplies operating through direct mail, website, and retail channels. It serves DIY hobbyists, small shops, and retailers with a large selection of clubheads, shafts, and grips at lower prices than major brands. The company is known for its technical expertise, including the Dynamic Shaft Fitting Index and publications on shaft technology.

History

Hireko Golf was founded in 1981 in Los Angeles, California, as a mail-order catalog retailer of golf components. In 2005, it acquired Dynacraft Golf, bringing in industry veteran Jeff Summit as Technical Director. It later acquired licensing rights to Powerbilt Golf in 2013 and Orlimar, Intech, and Knight brands in 2016. The company relocated from the Greater Los Angeles area to a 72,000 sq. ft. facility in Roseville, California, to accommodate growth.

Product Lines

Product Line	Positioning	Price Range
Acer Components	Value-oriented clubheads and shafts	$10 - $150
Apollo Shafts	Standard steel and graphite shafts	$15 - $80
Dynacraft Tools	Clubmaking tools and supplies	$20 - $500
Power Play Irons	Game-improvement iron sets	$200 - $600
iBella Women's Clubs	Lightweight clubs for female golfers	$150 - $500
Powerbilt Package Sets	Complete sets for beginners	$300 - $800

Manufacturing

Hireko designs and sources golf components from various manufacturers, primarily overseas, with brands like Acer and Apollo produced to its specifications. It acquired Dynacraft for tools but does not appear to conduct in-house manufacturing of clubs. Assembly is typically done by customers using supplied parts.

Notable Products

Dynamic Shaft Fitting Index - Testing and development system for shaft selection in custom club fitting.
Orlimar TriMetal Fairway Wood - Shallow-face fairway wood popularized through infomercials in the 1990s.
Powerbilt Golf Clubs - Clubs used by major champions like Fuzzy Zoeller and Larry Mize.
Acer Velocity Irons - Affordable game-improvement irons for custom assembly.
Dynacraft Clubmaking Tools - Tools and supplies for building and repairing golf clubs.

Reputation

Hireko Golf is regarded by clubmakers and DIY enthusiasts as a reliable source for affordable components and technical resources. It receives praise for extensive product selection, low prices, and knowledgeable customer service. Some note it lacks BBB accreditation and focuses more on components than finished high-end clubs.

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