Hockerty

Overview

Hockerty is an online made-to-measure clothing brand specializing in customizable suits, shirts, and outerwear for men using a 3D design interface and AI-assisted measuring.¹²⁴ Originally launched as Tailor4Less, it rebranded to Hockerty and operates from offices in Zürich, Barcelona, and Shanghai, producing over one million garments for more than 250,000 customers worldwide.¹² It positions itself in the affordable custom tailoring market, blending digital tools with production in Asia and Spain.¹²³

History

Hockerty was founded in 2008 by three entrepreneurs from Barcelona who were inspired by affordable tailoring craftsmanship discovered during travels in Asia, particularly Shanghai.¹² Initially operating as Tailor4Less, the company rebranded to Hockerty as it grew and improved quality.¹ It developed online customization tools and has since produced over one million garments, expanding operations with headquarters in Zürich, offices in Barcelona and Shanghai, and production facilities including in Almansa, Spain.¹²

Product Lines

Manufacturing

Fabrics are cut after customer design and shipped to production facilities in Asia for assembly by individual tailors, with Shanghai coordinating sourcing and quality control.¹² Shoes are handcrafted by artisans in Almansa, Spain.² Design and customer service are based in Barcelona.²

Notable Products

• Custom Suits - Made-to-measure suits with over 500 fabric options and detailed customizations via 3D interface.
• Dress Shirts - Custom shirts allowing choices in fabrics, collars, cuffs, and linings.
• Blazers - Tailored outerwear with AI-assisted sizing and extensive style options.
• Shoes - Handcrafted shoes produced in Almansa, Spain, with customization.
• Trousers - Custom-fit trousers with options for cuffs, pleats, and fabrics.

Reputation

Hockerty is viewed positively for offering solid quality in the $300-$400 suit range, extensive customization via an intuitive online interface, and good value for international customers outside the US.³⁵ Criticisms include inconsistent fit requiring additional tailoring and average fabric quality for the price, with some describing early fits as poor.³⁶ Professionals note its efficiency in made-to-measure at scale but highlight challenges in the local tailoring program process.³