Honma

Overview

Honma Golf is a premium golf club manufacturer and lifestyle brand based in Sakata, Japan, specializing in high-quality golf equipment including clubs, balls, apparel, and accessories.³⁷ It operates as the only company handling every step from design to final production in-house, producing 'Made in Japan, Sakata' clubs at its Sakata Plant.²³ The brand positions itself in the luxury segment of the golf market, emphasizing craftsmanship and performance.³⁴

History

Honma Golf was founded in 1959 inside a small workshop in Yokohama, Japan.³ The company established its Sakata Plant in the suburbs of Sakata, Yamagata prefecture, on a 500,000 square meter site in the foothills of Chokai Mountain, where it produces its clubs.² Head offices are now located in Shanghai, China.⁷

Product Lines

Manufacturing

Honma manufactures its 'Made in Japan, Sakata' clubs at the Sakata Plant in Yamagata prefecture, Japan, on a 500,000 square meter site.² The company handles every step from design to final production in-house.³ Head offices are in Shanghai, China, with US operations in Carlsbad, California.¹⁷

Notable Products

• Beres 09 Collection - Luxury gold-accented drivers and irons known for craftsmanship and performance.
• TR20 Driver - Tour-inspired driver used by professionals for distance and forgiveness.
• T//World 747 Speed Irons - Forged cavity-back irons blending distance and feel.
• Beres Black Fairway Woods - Premium fairway woods with adjustable weighting.
• Sakata Gold Irons - Signature Japanese-forged irons emphasizing precision.

Reputation

Honma is perceived by enthusiasts as a luxury brand offering exceptional craftsmanship and beautiful designs, particularly its Beres line with gold plating.³⁴ Professionals appreciate the performance of its tour models like the TR series, though high prices limit mass adoption.⁴ Criticisms focus on the premium pricing, positioning it as aspirational rather than accessible for average golfers.