Honor

Overview

Honor is a Chinese consumer electronics company that develops smartphones, tablets, wearable devices, and laptops. Originally launched as a Huawei sub-brand in 2013 to compete in the mid-range smartphone market, Honor was sold as an independent entity in November 2020. The company positions itself as a global provider of smart devices with emphasis on innovation, quality, and AI-integrated products, operating across more than 100 markets worldwide.

History

Honor was founded in 2013 as a Huawei sub-brand to enable competition in mid-range online smartphone markets. The brand expanded its product portfolio to include tablets, wearables, and laptops, with the MagicBook laptop line launching in April 2018. On November 17, 2020, Huawei sold Honor entirely to become an independent company majority-owned by Shenzhen Zhixin New Information Technology Co. Ltd. Since independence, Honor has continued developing its smartphone lineup and introduced its first foldable smartphone, the Honor Magic VS, to the European market in 2023.

Product Lines

Manufacturing

Honor manufactures products through a combination of in-house capabilities and outsourced production. The company maintains strict quality control standards, requiring each smartphone to pass over 400 product tests and meet more than 20 global certification standards before release. Honor operates over 3,000 service centers and 41 call centers across more than 100 markets to support its global operations.

Notable Products

• Honor Magic VS - First foldable smartphone from Honor, launched in European market in 2023
• Honor 500 Series - Current flagship smartphone line as of January 2026, representing the main numbered series
• Honor MagicBook - Laptop series launched in April 2018, serving as Honor's primary computing device offering
• Honor X Series - Budget-friendly smartphone line featuring large screens and extended battery life
• Honor View/V Series - Premium mid-range smartphone line marketed as View internationally and V Series in China

Reputation

Honor is recognized for prioritizing innovation and quality control in the mid-range smartphone segment, with particular strength in online sales channels. The brand has built credibility through its focus on R&D capabilities and introduction of industry-first technologies. Since separating from Huawei, Honor has worked to establish independent brand identity and expand globally, though it remains less recognized in Western markets compared to established competitors. The company's reputation centers on delivering reliable devices with competitive specifications at accessible price points rather than premium positioning.