Hopps Skateboards

Overview

Hopps Skateboards is a New York City-based brand producing skateboard decks and apparel, founded by Jahmal Williams and operated by skaters. It draws from NYC street skating culture, musical influences, and community ties, with decks made from 100% hard rock Canadian maple suitable for all skill levels. The brand maintains a presence in skate shops, particularly on the East Coast, and features a team including Jahmal Williams, Steve Brandi, Joel Meinholz, Dustin Eggeling, Mark Del Negro, Keith Denley, and Faheem Allah.¹²

History

Hopps Skateboards was founded by Jahmal Williams in 2007 (per retailer sources) or 2014 (per website copyright), aiming to capture skateboarding's artistic roots and essence. It grew organically on the East Coast with support from local skaters and shops. The brand remains skater-owned and operated, releasing new products and video projects while staying active in the scene.¹²⁴

Product Lines

Manufacturing

Skateboard decks are made in the USA using 100% hard rock Canadian maple wood.¹

Notable Products

• Hopps Pro Model Decks - Team rider signature decks for various skill levels from Jahmal Williams and others.
• Hopps Street Decks - Standard decks emphasizing artistic graphics and durability for street skating.
• Hopps Apparel Items - T-shirts and clothing reflecting NYC skate culture.

Reputation

Hopps is viewed positively by East Coast skaters for its authentic NYC vibe, skater-owned status, and quality USA-made decks.¹² It appeals to enthusiasts valuing community and fun skating over mainstream hype. Some note its smaller scale compared to larger brands, limiting wider recognition.¹