Horsemen's Pride

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Overview

Horsemen's Pride manufactures rotational molded horse buckets, feeders, tubs, and related equipment, with expansion into pet toys via its subsidiary Jolly Pets founded in 1994. The company operates in the horse equipment and pet products manufacturing sector, focusing on durable products for equine and canine use. It is owned by private equity firm Tenth Avenue Holdings and known for the original Jolly Ball developed for the equine industry.¹²³

History

Horsemen's Pride was founded in 1976 and initially focused on manufacturing horse buckets, feeders, and tubs. In 1994, it established subsidiary Jolly Pets following the success of the Jolly Ball product originally made for horses. The company incorporated as an LLC in 2018 and is owned by Tenth Avenue Holdings.¹²³

Product Lines

Product Line	Positioning	Price Range
Horse Buckets and Feeders	Durable equine feeding solutions	$10 - $50
Horse Tubs and Waterers	Rotational molded horse watering equipment	$20 - $100
Jolly Ball Equine Toys (via Jolly Pets)	Interactive play toys for horses	$30 - $60
Dog Toys (via Jolly Pets)	Durable pet enrichment products	$15 - $40

Manufacturing

Products are manufactured in Streetsboro, Ohio, using rotational molding for horse and dog items. Production is handled in-house by Horsemen's Pride, with a focus on durability.¹²³

Notable Products

Jolly Ball - Original interactive toy for equine industry, expanded to pets.
Horse Buckets - Rotational molded buckets for feeding and watering horses.
Horse Feeders - Durable feeders designed for equine use.
Horse Tubs - Large molded tubs for horse water and feed storage.

Reputation

Horsemen's Pride maintains operations for over 49 years in horse equipment, with a focus on quality and durability emphasized in product descriptions. It is not BBB accredited, though no specific complaints are noted in available profiles. Employee insights are limited, with Glassdoor hosting anonymous reviews.³⁶

Sources (6)