Hoverboards

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Overview

Hoverboards.com is an online retailer of electric self-balancing scooters, hoverboards, and related accessories, operating from Appleton, Wisconsin. It positions itself as a USA-based seller since 2014 with products featuring German-engineered motors and aluminum wheels, distinguishing from big-box brands. The company faces significant customer complaints regarding product quality and service, leading to an F rating from the Better Business Bureau.1235

History

Business started on December 23, 1999, under Hoverboard Enterprises, LLC, owned by Matthew B. Hooyman, with BBB file opened in 2017.2 It began emphasizing USA-based operations in 2014 and sells hoverboards as the self-proclaimed #1 retailer.15 Trademark for HOVERBOARDS.COM filed in 2021 for electric self-balancing scooters and accessories.4

Product Lines

Product LinePositioningPrice Range
Standard HoverboardsEveryday self-balancing scooters$300 - $800
Off-Road HoverboardsRugged terrain-capable models$500 - $1,200
Hoverboard Seats & Go-KartsSeat attachments for seated riding$100 - $400
Hoverboard AccessoriesProtective gear and upgrades$20 - $150

Manufacturing

Products are manufactured to high standards with premium parts like German-engineered motors and aluminum wheels, though specific locations are not disclosed.1 No details on in-house versus outsourced production; fulfillment uses multiple USA centers.1

Notable Products

  • Swagtron T6 - Off-road hoverboard with rugged tires and high torque.
  • Gyroor G2 - All-terrain hoverboard with 8.5-inch wheels.
  • Hoverboard Seat Attachment - Convertible seat kit for go-kart style riding.
  • UL-Certified Hoverboards - Safety-certified standard models for urban use.

Reputation

Hoverboards.com receives an F rating from the BBB due to nearly 300 complaints over three years about poor product quality, delivery delays, and unresponsive customer service, with estimated customer losses of $50,000.35 Investigations highlight fraudulent practices and defective products despite high prices.3 It is not BBB accredited, and the return address is a UPS store rather than a warehouse.25

Sources (7)
  1. https://hoverboards.com/about-us/
  2. https://www.bbb.org/us/wi/appleton/profile/hoverboards/hoverboardscom-0694-1000027969
  3. https://shublawyers.com/current-investigations/shub-law-investigates-hoverboards-com-for-alleged-defective-products-and-fraudulent-practices/
  4. https://trademarks.justia.com/909/06/hoverboards-90906370.html
  5. https://www.wxyz.com/news/hoverboards-com-receives-f-rating-from-bbb-after-nearly-several-hundred-complaints-from-across-the-u-s
  6. https://www.youtube.com/watch?v=AjR0NZuTU3Q
  7. https://hoverboards.com/contact-us/