Howies

Overview

Howies is a UK-based clothing company specializing in organic, low-impact apparel for outdoor activities including running, cycling, and everyday use. It operates in the sustainable fashion market with GOTS certification and focuses on high-quality materials like organic cotton and Merino wool. Employee-owned structure allows design and manufacturing decisions independent of external shareholders.¹²⁴⁵⁷

History

Howies was founded in 1995 in Wales as a small active clothing company. Key early milestones include designing the first Ventile cotton jacket in 2000, introducing organic cotton and Merino wool in 2001, and launching organic jeans in 2004. The company remains employee-owned and active, with registered office in Carmarthen.¹²⁵

Product Lines

Manufacturing

Products are designed in Wales with an emphasis on sustainable practices using organic and low-impact materials. Manufacturing details indicate outsourced production aligned with GOTS certification standards, though specific locations are not specified. The employee-owned model influences quality-focused production.⁴⁵⁷

Notable Products

• Ventile Cotton Jacket - Water-resistant jacket introduced in 2000 using Ventile fabric.
• Organic Jeans - Organic cotton jeans launched in 2004.
• Merino Wool Layers - Base layers introduced in 2001 for outdoor activities.
• Organic Canvas Trousers - Durable trousers made from organic canvas since 2006.

Reputation

Howies is regarded by enthusiasts for its commitment to sustainability, organic materials, and GOTS certification in the outdoor apparel sector. Professionals note its employee-owned independence as a strength for consistent quality in low-impact clothing. Limited scale and niche focus may restrict broader market visibility.⁴⁵⁷