Hundred Hands Coffee

Active

Overview

Hundred Hands Coffee is a coffee brand founded by a UFC fighter, operating from Albuquerque, New Mexico. It focuses on coffee production tied to the boxing and MMA community. The name reflects the labor-intensive process of coffee production involving multiple hands from farm to cup.

History

Hundred Hands Coffee was founded in 2017 by UFC fighter Mick Hoskinson in Albuquerque. The launch was covered in local business news as a new venture for the fighter. No major acquisitions or pivots reported since inception.

Product Lines

Product LinePositioningPrice Range
Whole Bean Coffeestandard retail coffee$10 - $20
Ground Coffeeconvenience brewing option$10 - $20
MMA-Themed Blendsfighter-endorsed specialty roasts$15 - $25

Manufacturing

Roasted in Albuquerque, New Mexico. Sourcing and roasting details not publicly specified. Likely outsourced bean sourcing with local roasting.

Notable Products

  • Signature Roast - Core blend named after the brand's labor theme.
  • Fighter's Blend - Medium roast linked to UFC heritage.
  • PiƱon Blend - Local New Mexico-inspired coffee with pine nut notes.

Reputation

Perceived as a niche brand with ties to MMA, appealing to fight fans. Limited visibility among professional coffee enthusiasts due to small scale. No widespread reviews or industry awards noted.

Sources (4)
  1. https://www.youtube.com/watch?v=bgYNlGEuGX0
  2. https://www.bizjournals.com/albuquerque/news/2017/08/17/abq-ufc-fighter-perked-up-about-new-business.html
  3. https://www.youtube.com/watch?v=CnB2tA_CTNI
  4. https://sprudge.com/we-think-youll-love-these-delicious-specialty-coffee-selections-255893.html