Huupe

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Overview

Huupe produces smart basketball hoops that integrate AI for shot tracking, performance analysis, training videos, and multiplayer gaming via a built-in screen. Positioned in the sports tech market, it targets consumers seeking interactive home basketball experiences, combining hardware with app-based features for data-driven improvement and entertainment.²³⁴

History

Huupe was founded by Paul Anton (CEO) and Lyth Saeed (COO), who developed the concept from playing mobile basketball games remotely.¹³ The company launched its first consumer products in 2023 after raising $11 million from investors including Protagonist VC and others, with initial shipments of 1,000 units via seasonal drops.²³ In 2024, it received investment from HeBAN, supporting expansion of its sports-gaming platform.¹

Product Lines

Product Line	Positioning	Price Range
huupe PRO (full-size smart hoop)	AI-powered outdoor training and gaming backboard	$499 - $799
huupe mini (smart mini hoop)	Indoor interactive game console without cameras	$150 - $300

Manufacturing

Huupe manufactures its products in Malaysia.³

Notable Products

huupe PRO - Weather-proof smart backboard with camera for half-court tracking, real-time stats, NBA training videos, and remote competitions.
huupe mini - Camera-free mini hoop using AI sensors for shot tracking, global multiplayer games, and media streaming.
Huupe Backboard Camera Add-on - Attachable camera for standard backboards to enable smart tracking features.

Reputation

Huupe is recognized by basketball enthusiasts for innovating traditional hoops with AI data tracking and interactive features, endorsed by NBA players like Shaquille O'Neal.³ Professionals note its appeal in blending training, gaming, and entertainment, though scalability depends on consumer adoption in a $2.5 billion market.³ Some criticism may arise from limited product range and drop-based availability affecting accessibility.³

Sources (5)