iConnectivity

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Overview

iConnectivity is a music technology company specializing in MIDI and audio interfaces designed for both studio and live performance environments. The company develops hardware and software solutions that connect analog instruments to digital systems, positioning itself as an innovator in MIDI connectivity and interface technology. Its products are distributed worldwide through music retailers and serve musicians, producers, and audio professionals seeking to streamline their workflow.

History

iConnectivity was founded in 2009 and is based in Calgary, Alberta, Canada. The company has established itself as an innovator in MIDI interface technology since its inception. In October 2017, the company launched the PlayAUDIO12, described as the world's first audio and MIDI interface designed specifically for live musicians, marking a significant product milestone. The company remains independently operated and actively develops solutions for both studio and stage environments.

Product Lines

Product Line	Positioning	Price Range
PlayAUDIO Series	Audio and MIDI interfaces for live performance	$400 - $1,200
MIDI Interface Solutions	Studio and stage MIDI connectivity	$200 - $800
Audio Adapters and Cables	Connectivity accessories for musicians	$30 - $150

Manufacturing

The search results do not provide specific information about iConnectivity's manufacturing processes, whether production is in-house or outsourced, or manufacturing locations. This information is not available from the provided sources.

Notable Products

PlayAUDIO12 - Audio and MIDI interface designed specifically for live musicians, launched in October 2017
MIDI Interfaces - Problem-solving interfaces that streamline MIDI workflow in studio and stage settings
Audio and MIDI Connectivity Solutions - Hardware and software products that connect analog instruments to digital technology

Reputation

iConnectivity is recognized as an industry standard in MIDI connectivity and has received awards for its innovative products. The company is positioned as a problem-solver for musicians seeking to reduce complexity in their setups. The brand is known for addressing specific needs of live performers and studio professionals, though detailed information about specific criticisms or comparative market perception is not available from the provided sources.

Sources (6)