Impact
ActiveOverview
Impact Racing manufactures motorsports safety equipment including helmets, suits, gloves, shoes, racing harnesses, seats, window nets, and drag chutes for various racing forms such as NASCAR, off-road, Formula 1, drag racing, and IndyCar.12 The company operates from Indianapolis, Indiana, with an estimated annual revenue of $2.9 million and valuation of $9.2 million, positioning it as a niche player in the sporting goods manufacturing sector focused on safety gear.1 A majority of products are made in-house in the USA.1
History
Impact Racing was founded in 2002 and is headquartered in Indianapolis, Indiana.1 It has grown to employ 11-20 people while maintaining in-house manufacturing for most products.1 No major acquisitions or pivots are documented; the company remains focused on motorsports safety equipment.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Helmets (racing safety helmets) | SFI-certified protection for motorsports drivers | $200 - $1,200 |
| Driver Suits (fire-resistant racing suits) | Custom and standard suits for drag racing and NASCAR | $300 - $1,500 |
| Gloves & Shoes (driver hand and foot protection) | SFI-approved gear for high-speed racing | $50 - $250 |
| Racing Harnesses (vehicle safety restraints) | High-strength harnesses for off-road and track use | $150 - $400 |
| Seats (racing bucket seats) | Custom-fit seats for performance vehicles | $400 - $1,800 |
| Window Nets & Drag Chutes (vehicle safety accessories) | Essential restraints and deceleration tools for oval and drag racing | $100 - $600 |
Manufacturing
A large majority of products are manufactured in-house at the company's facility in Indianapolis, Indiana, USA.1 This includes items from helmets and suits to harnesses, seats, window nets, and drag chutes.1
Notable Products
- Impact Helmets - Snell and SFI-certified helmets for NASCAR, IndyCar, and drag racing.
- Custom Driver Suits - Fire-resistant suits tailored for professional motorsports drivers.
- Racing Harnesses - High-tensile harnesses meeting SFI standards for vehicle safety.
- Racing Seats - Ergonomic bucket seats designed for track and off-road performance.
- Drag Chutes - Parachutes for high-speed drag racing deceleration.
Reputation
Impact Racing is recognized among motorsports enthusiasts for producing reliable, in-house manufactured safety equipment certified to SFI and Snell standards.1 Professionals value its focus on innovation for diverse racing disciplines, though it lacks BBB accreditation, which may concern some buyers.3 The small team size supports direct event presence but limits sponsorship availability.6
Sources (7)
- https://prospeo.io/c/impact-racing-revenue
- https://www.zoominfo.com/c/impact-racing/1131457176
- https://www.bbb.org/us/in/indianapolis/profile/safety-equipment/impact-racing-inc-0382-90033450
- https://en.wikipedia.org/wiki/Impact_Motorsports
- https://www.glassdoor.com/Overview/Working-at-Impact-Racing-EI_IE1621194.11,24.htm
- https://www.impactraceproducts.com/sponsorships_a/254.htm
- https://www.impactraceproducts.com/aboutus.asp