Indochino

Overview

Indochino is a Canadian menswear retailer specializing in made-to-measure custom suits, casual wear, shirts, blazers, chinos, and outerwear. It operates over 140 showrooms across North America and Australia, alongside an online platform, positioning itself as an accessible alternative to traditional tailoring with production in China.¹³⁴

History

Indochino was founded in 2007 by Kyle Vucko and Heikal Gani as an online-only retailer.¹² In 2015, Drew Green became CEO, leading expansion to physical showrooms starting with pop-ups and reaching about 145 locations.¹⁴ The company secured investments including from Mitsui & Co. in 2018 and partnerships like with Nordstrom in 2021, while launching in Australia in 2019.¹

Product Lines

Manufacturing

Products are manufactured overseas, primarily in China through facilities in Dalian and partnerships like Dayang Group, with shipments taking about two to three weeks.¹³⁴

Notable Products

• Custom Suit - Personalized suit with fabric, lapel, and monogram options, made to precise measurements.
• Custom Dress Shirt - Tailored shirt offering hundreds of fabric choices and customizations.
• Blazer - Made-to-measure sport coat for versatile formal-casual use.
• Chino Pant - Custom-fit trouser in various fabrics for everyday wear.
• Overcoat - Seasonal wool or cashmere coat built to individual measurements.

Reputation

Indochino is recognized among consumers for affordable custom clothing and rapid expansion, often ranked as a fast-growing retailer.⁴ Professionals note its direct-to-consumer model disrupts traditional tailoring but criticize occasional fit inconsistencies due to overseas production.¹ Enthusiasts appreciate showroom experiences while some report variability in quality control.⁶