Innr

Active

Overview

Innr Lighting B.V. develops and sells Zigbee-compatible smart LED lighting products for indoor and outdoor use, including bulbs, spotlights, and accessories controllable via app, bridge, and voice commands. Positioned as an affordable alternative in the smart home market, it emphasizes compatibility with other brands and direct online sales across 12 European countries, with 84% of turnover from outside the Netherlands.¹²³

History

Founded in 2012 by former Philips managers Jeroen and Rob, Innr focused on affordable smart lighting and launched its first products in 2014 following a Kickstarter campaign and pilot with Intergamma.³⁶ The company shifted from its proprietary protocol to the Zigbee standard in 2014 for broader compatibility, expanding its market reach.³ In 2017, energy company Essent selected Innr as a supplier, boosting distribution to its customers, while the product portfolio grew to include color, tunable white, and accessories like smart plugs.³

Product Lines

Product Line	Positioning	Price Range
Smart Bulbs (standard E27/B22)	Affordable Zigbee bulbs for general lighting	$10 - $25
Color Bulbs (E27 color-changing)	Zigbee color and tunable white bulbs	$15 - $30
Spotlights and Downlights	Recessed and track smart lighting	$20 - $40
Outdoor Lights (floodlights, spikes)	Weatherproof Zigbee garden lighting	$25 - $60
Smart Accessories (plugs, bridges)	Hubs and controllers for Zigbee ecosystems	$20 - $50

Manufacturing

Products are developed in the Netherlands with an in-house smart control system including bridge, app, and cloud.³ Manufacturing details are not specified, but import/export records indicate global supply chain involvement.⁴ Sales occur through online retailers only.³

Notable Products

Innr Smart Bulb White - Standard E27 Zigbee bulb for basic dimmable lighting.
Innr Color Bulb - E27 Zigbee bulb with full color and tunable white capabilities.
Innr Flex Light - Flexible LED strip for customizable accent lighting.
Innr Smart Plug - Zigbee plug for smart control of appliances.
Innr Bridge - Hub connecting Innr lights to Zigbee networks and apps.

Reputation

Innr is regarded by smart home users for its budget-friendly Zigbee lights that integrate well with Philips Hue and other ecosystems without proprietary lock-in.³ Professionals note strengths in affordability and reliability post-Zigbee adoption, though early proprietary protocol limited adoption.³ Criticisms include limited physical retail presence and basic app features compared to premium competitors.¹³

Sources (6)