ION

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Overview

ION is a brand specializing in watersports gear, including wetsuits, harnesses, and accessories for windsurfing, kitesurfing, surfing, SUP, and wakeboarding, launched in 2004. In late 2012, it expanded into a bike division offering functional cycling gear, clothing, accessories, gloves, and protection gear for mountain biking and related activities.²³

History

Launched in 2004, ION initially focused on wetsuits and neoprene products for watersports. The brand expanded its range to include accessories, harnesses, travel gear, and apparel, achieving market leadership in wetsuits and harnesses for wind- and kitesurfing. In late 2012, ION launched a separate bike division targeting cycling and slope sports with functional gear and protection.²³

Product Lines

Product Line	Positioning	Price Range
Wetsuits	Neoprene suits for watersports	$200 - $600
Harnesses	Support gear for wind- and kitesurfing	$150 - $400
Bike Protection Gear	Impact protection for mountain biking	$50 - $250
Cycling Apparel	Functional clothing for bike riding	$40 - $150
Bike Accessories	Gloves and gear for cyclists	$20 - $100

Manufacturing

Products are produced by Boards & More GmbH, based in Molln, Austria. Specific manufacturing locations for components are not detailed in available information.⁴

Notable Products

Wetsuits - Neoprene wetsuits designed for windsurf, kite, surf, SUP, and wakeboard.
Harnesses - Harness systems recognized as global market leaders in wind- and kitesurfing.
Bike Protection - Protection gear including gloves and armor for mountain biking.
Cycling Clothing - Functional apparel for bike division launched in 2012.

Reputation

ION is recognized as a global market leader for wetsuits and harnesses in wind- and kitesurfing due to high-quality products with progressive design.²³ The bike division receives attention for functional cycling gear and protection, though less established than watersports lines. Enthusiasts value the brand's expansion from watersports to biking.²

Sources (7)