Isadore

Overview

Isadore is a cycling apparel brand founded in 2013 by Slovak twin brothers Martin and Peter Velits, former professional cyclists. It specializes in premium clothing emphasizing sustainability through merino wool, recycled materials, EU manufacturing, and biodegradable packaging, with sales in over 70 countries.¹²³

History

Isadore was founded in 2013 by Martin and Peter Velits, professional cyclists with Tour de France and World Championship experience, as a side project during their racing careers, with Martin handling product development and Peter operations.¹ Around 2017-2018, both retired from racing to focus fully on the brand.¹ The company has grown into a global business, incorporating sustainability practices like recycled materials and biodegradable mailers since early on, and recently rebranded with new collections targeting younger riders and women.¹³

Product Lines

Manufacturing

Isadore's apparel is produced in Europe.¹ Manufacturing emphasizes quality craftsmanship with sustainable materials like merino wool and recycled fabrics.¹³

Notable Products

• Merino Wool Jersey - Performance jersey using sustainable merino wool for comfort and aesthetics.
• Recycled Bib Shorts - High-end shorts made from recycled materials with repair services offered.
• Biodegradable Packaging Kit - Complete cycling outfits shipped in multi-use biodegradable mailers.
• Women's Specific Jersey - Tailored designs for growing female customer base.
• Crash Replacement Garments - Items eligible for free repairs or 50% discount replacements.

Reputation

Isadore is regarded by cyclists for its early adoption of sustainability in premium cycling apparel, including EU production and repair services.¹³ Enthusiasts appreciate the blend of function, aesthetics, and ethical sourcing from pro cyclist founders.¹ It has successfully expanded to younger riders and women post-rebrand.¹