iXS
ActiveOverview
iXS specializes in protective clothing, helmets, and gear for motorcyclists and mountain bikers, with a focus on innovation, safety, and performance. Headquartered in Switzerland, it designs products tested in professional racing and distributes in over 25 countries via specialist retailers and its online platform. The brand is noted for awards including Red Dot Design Award and multiple 'Best Product' wins in trade press.123
History
Hostettler AG founded the iXS brand in 1979 for motorcycle protective clothing. In 2001, subsidiary intercycle AG began developing iXS products for mountain biking and downhill sports. The motorcycle (iXS Moto) and bicycle (iXS Sports) divisions merged within Hostettler AG before spinning off as independent iXS AG on January 1, 2023, to enhance flexibility and market focus.13
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| MTB Clothing | Protective apparel for mountain biking | $100 - $500 |
| MTB Helmets | Safety helmets for downhill and trail riding | $150 - $400 |
| MTB Protectors | Impact protection gear for riders | $50 - $300 |
| Motorcycle Jackets | Abrasion-resistant jackets for riders | $200 - $800 |
| Motorcycle Pants | Protective trousers for moto sports | $150 - $600 |
Manufacturing
Products are designed by a team of experts at the headquarters in Sursee, Switzerland, emphasizing Swiss engineering standards. Manufacturing details are not specified, but development involves practical tests and professional racing input, with procurement handled centrally.12
Notable Products
- 100% Airbag Ready Gear - First brand standard for airbag-compatible motorcycle protection systems.
- iXS Downhill Cup Series - Event-backed protective gear tested in elite MTB competitions.
- Red Dot Design Award Products - Award-winning helmets and clothing for design and functionality.
- MTB Protectors - Field-tested protectors developed with professional athletes.
Reputation
iXS is recognized by enthusiasts and professionals for high-quality protective gear, backed by awards like Red Dot and trade press wins for innovation and fit. Strengths include rigorous testing in racing, such as the iXS Downhill Cup it founded. Criticisms are not prominently noted in available sources, though focus remains on functional performance over style.123
Sources (6)
- https://www.ixs.com/en/pages/about-us
- https://www.hostettler.com/en/company-brand/ixs-ag/
- https://www.hostettler.com/en/foundation-of-the-company-ixs-ag/
- https://www.yamaha-racing.com/news/superbike/gytr-grt-yamaha-worldsbk-team-and-ixs-race-together-in-2023/
- https://www.ixs.com/en/pages/mtb
- https://www.ixs.com/en/collections/mtb-bekleidung