JACOB & CO
ActiveOverview
Jacob & Co. is a luxury brand specializing in high-end watches and jewelry, known for designs featuring high complications and rare materials. Founded in 1986, it operates in the luxury goods sector with a focus on innovative timepieces and fine jewelry for men and women. The brand maintains a flagship boutique and headquarters in Manhattan, New York City.135
History
Jacob & Co. was founded in 1986 in New York by Jacob Arabo, a diamond designer. In 2004, it relocated from the diamond district to a flagship boutique at 57th Street and Park Avenue. The company expanded with a move of its Geneva boutique to a dedicated space at Rue du Rhône in 2022.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Astronomia Tourbillon | High-complication astronomical watch | $200,000 - $3,000,000+ |
| Bugatti Chiron | Hypercar-inspired limited edition watch | $300,000 - $1,500,000 |
| EPIC X | Sport luxury chronograph | $20,000 - $200,000 |
| High Jewelry Watches | Diamond-set haute horlogerie | $100,000 - $5,000,000+ |
| Opera Godfather | Musical complication watch | $350,000 - $500,000 |
Manufacturing
Jacob & Co. designs and manufactures its products in Switzerland for high watchmaking complications, with headquarters and design in New York. Production involves both in-house innovation and partnerships for complex movements.
Notable Products
- Astronomia - Tourbillon watch with rotating solar system display and floating diamonds.
- Bugatti Chiron Tourbillon - Limited-edition watch replicating hypercar design elements with chronograph.
- The Opera Godfather - Musical watch playing Godfather theme with automaton Godfather figurine.
- Billionaire Watch - Oversized diamond-encrusted watch initially popular in hip-hop culture.
- Quenttin - Skeletonized tonneau watch with high-jewelry case.
Reputation
Jacob & Co. is recognized among enthusiasts for bold, extravagant designs and technical innovations like gravitational tourbillons. Professionals note its appeal to celebrities and collectors seeking unique pieces, though some criticize designs as ostentatious compared to traditional Swiss watchmakers. It holds a niche in high-complication luxury with mixed views on horological heritage.35